​Mother-daughter duo Kelly and Lindsey McVey launched the first-ever Indiana Peony Festival in 2021, vibrantly celebrating the state’s national flower. The festival’s expansion has been exponential, quickly charting as one of the fastest-growing events in central Indiana.  

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The Indiana Peony Festival approached MTCHBX to manage its growth through national press outreach, innovative email marketing, and a robust social media campaign. 
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The messaging not only extended the organization’s brand — it enhanced the Indiana Peony Festival experience. The campaign prepared attendees, shared exclusive experiences, and provided blueprints for additional streams of revenue for the Indiana Peony Festival to unlock with its 30,000+ attendees. ​

Enrollment is crucial to any school, but especially to an institution like Oldenburg Academy of the Immaculate Conception. Faced with declining enrollment, OA needed a trustworthy and human way to connect with potential students and their families.

We gathered several current OA families whose stories demonstrate the various ways that OA changes lives and builds a better future for students. To safely and efficiently produce a 60-second ad and 2-minute video experience that thoroughly capture these stories, we made ample use of equipment such as teleprompters and drones in addition to our standard methods of audio/visual recording. Our guiding touches through scripting, on-location direction, and polished post-production allowed OA to confidently include this project in the foundation of its new chapter.