OUR
WORK
STRATEGIC PLANNING
// Brand Positioning
// Message Development
// Stakeholder Engagement
REPUTATION
// Issue & Crisis Planning
// Online Review
BRAND POSITIONING
// Mission & Vision
// Social Media Management
// Graphic Design
// Professional Video


AARON SMITH
FOUNDER
Aaron Smith is the Founder of MTCHBX. He oversees agency growth and overall communication strategy for clients. Prior to founding MTCHBX in 2016, Aaron served as a communications leader in the United States Senate.
Outside of his work with MTCHBX, he serves on Noblesville's City Council, representing its historic downtown.


LUKE PAYTON
CREATIVE DIRECTOR
Luke serves as the Creative Director of MTCHBX, driving content and overall brand strategy for our clients. He’s the one ensuring our clients are reaching their short and long-term goals! A graduate of Butler University's College of Communication, this proud Bulldog is a public relations pro and likes to dive into advertising practices — both critical assets for the businesses and organizations MTCHBX serves.

PROJECT DELIVERABLES
COALITION BUILDING
GRAPHIC DESIGN
WEBSITE BUILDING
EMAIL MARKETING
PRINTING
MAILING
DIGITAL
ADVERTISING
PUBLIC RELATIONS
COPYWRITING
EVENTS
RESEARCH
STRATEGY
PROJECT
A ONCE IN A LIFETIME INVESTMENT.
In the spring of 2022, the Board at Meridian Hills Country Club asked its membership to approve a $13 million capital plan. The process was subject to significant scrutiny, as a prior version of the proposal failed to receive the threshold necessary for approval.
Our comprehensive plan built new marketing channels to better communicate information, provided forums to ask and find answers to questions, and created a grassroots team to build support for the initiative among stakeholders. Out of the total votes cast, 78% voted in favor of the project and 22% against. To pass, the vote needed to hit 67%.

PROJECT DELIVERABLES
VIDEOGRAPHY
PHOTOGRAPHY
COPYWRITING
TELEPROMPTER
DRONE
POST-PRODUCTION
RESEARCH
STRATEGY
PROJECT
TESTIMONIALS TO PREPARE THE FUTURE.
Enrollment is crucial to any school, but especially to an institution like Oldenburg Academy of the Immaculate Conception. Faced with the uncertainties and isolation of COVID-19 in the midst of plans to pivot and grow, OA needed a trustworthy and human way to connect with potential students and their families.
We gathered several current OA families whose stories demonstrate the various ways that OA changes lives and builds a better future for students. To safely and efficiently produce a 60-second ad and 2-minute video experience that thoroughly capture these stories, we made ample use of equipment such as teleprompters and drones in addition to our standard methods of audio/visual recording. Our guiding touches through scripting, on-location direction, and polished post-production allowed OA to confidently include this project in the foundation of its new chapter.